Overview
This is a low-cost, personalised set of waterproof kitchen labels designed for jars and canisters, sold as a staple organisational product on Etsy. It is interesting because despite a very low unit price, the listing has generated deep cumulative sales and a strong favourite-to-sales ratio, signalling reliable long-term demand for customisable home-organisation products.
Data snapshot
- Price: $1.35
- Last 30 days sales: 54 units
- 7-day revenue: $72.90
- Total sales: 17,849 units
- Total revenue: $24,096.15
- Reviews: 2,466
- Favourites: 8,987
- Store rating: 484 (BellamyStone)
- Ships from: United Kingdom
- Listed: 2021-03-19
- Tags include: waterproof label, label for jars, bottle labels, food storage labels, kitchen labels, custom storage label
- Status: Bestseller = 1, Pick = 0
Dropshipping analysis
This product is worth testing only with a differentiated angle. The data proves demand, but the price point is extremely low and the Etsy listing was likely boosted by years of positive review accumulation, personalisation options, and a wide set of storage-related tags. As a generic label product, competition is high and the "threshold" item price makes standalone profitability difficult after product sourcing, printing, packaging, and platform fees. For a dropshipper, the better entry point is a higher-margin bundle or a clearly niche set—such as pantry-specific organisation labels with a modern aesthetic—rather than replicating this exact listing. The popularity of "waterproof" and "customised" labels is a good signal, but the product itself is not differentiated. Consider using a print-on-demand supplier who can produce waterproof labels in small batches; otherwise margins will be squeezed by shipping costs and minimum orders. Competition level is medium-high on Etsy, while on general e-commerce/social channels it is lower but requires creative visual content to convert.
Risks & watch-outs
The $1.35 price creates almost no room for paid ads, shipping, or transaction fees unless sold as a multi-pack or cross-sell. Because labels are customised, production and fulfilment lead time may hurt customer expectations. The product has little seasonal spike but is steady; still, it could be overshadowed by branded kitchen organisation trends. UK shipping increases cost for US or Australia buyers and may extend delivery times. Saturation is also a concern, since many existing sellers offer similar waterproof/washable labels. Finally, the bestseller status is tied to a near-mature Etsy listing with thousands of reviews—a new dropshipping store cannot easily replicate that trust overnight. Test with a modest order, focus on a clear niche design, and watch personalisation complexity carefully.
