LEG LICKER Simon's Cat Needle Felt kit 100% British Wool

Overview

This is a Simon's Cat–licensed needle felting kit made from 100% British wool, specifically featuring Herdwick sheep wool. It stands out because it merges a beloved pop-culture cat character with a traditional craft material, giving it both novelty and gifting appeal.

Data snapshot

• Price: $29.94
• Last 30 days sales: 85
• Total sales: 98
• 7-day revenue: $2,544.90
• Total revenue: $2,934.12
• Reviews: 13
• Favorites: 369
• Store rating: 471
• Ships from: United Kingdom
• Listed: 2022-05-10
• Bestseller badge: Yes
• Pick badge: No

Dropshipping analysis

This is worth testing for a dropshipper targeting craft/hobbyist audiences. The product has a clear brand hook (Simon's Cat), which drives search and impulse purchases beyond generic felt kits. The 369 favorites against 98 total sales suggest strong pre-order interest and wishlisting behavior; with 85 sales in the last 30 days, demand has clearly spiked recently. The price point is healthy for dropshipping margins — roughly $30 leaves room for product cost, ads, and shipping while still feeling like a premium handmade-style kit. Competition level is moderate: many generic needle felt kits exist, but few have a licensed character plus British wool provenance. If you can source the kit or a similar licensed alternative from a UK supplier, you may be able to replicate this in English-speaking markets. The 13-review count is low, so the listing does not rely on review depth — good for new entrants. Overall, this is a promising niche product with strong momentum, but it requires careful supplier matching.

Risks & watch-outs

• Licensing/IP: Simon's Cat is copyrighted. Dropshipping an unlicensed copy risks account suspension. You must sell the actual licensed kit or obtain permission — do not imitate.
• Seasonality: Needle felting kits trend heavily around autumn/winter and gift-giving holidays. Expect a demand trough outside those windows.
• Supply & shipping: The item ships from the UK. Cross-border delivery to the US or other regions can be slow and expensive, hurting conversion and increasing refund risk.
• Saturation: While the licensed angle is unique, the broader needle felting niche is crowded. Watch for rising competition from cheaper, low-quality knockoffs.
• Price consistency: At $29.94, buyers may compare shipping costs and feel the total is too high if you add an extra shipping fee. Try free shipping and bake in the cost.