1PC 49.000₫ SHEEureka Chlorella Exfoliating dành cho mặt tẩy tế bào chết Kiểm soát dầu Làm sạch sâu Tẩy tế bào chết thu nhỏ lỗ chân lông Tươi mới | Phù hợp với mọi loại da

Overview

This is a SHEEureka-branded chlorella exfoliating facial scrub positioned for oil control, deep cleansing, pore minimization, and suitability for all skin types. It is interesting because it has achieved mass-market scale in Vietnam with over 747K lifetime orders and a highly engaged TikTok shop presence, making it a proven cosmetic format rather than an untested novelty.

Data snapshot

• Weekly orders: 31,551
• Weekly GMV: $585,480
• Total orders: 747,511
• Total GMV: $24,286,591
• Growth rate: 0%
• Rating: 4.6
• Store orders: 932,046
• Ads count: 84
• Video views: 28,609,361
• Likes: 519,963 (like ratio ~1.8%)
• Price range: $119,000–$149,000 (per listing)

Dropshipping analysis

This product is worth testing only if you can match or undercut the incumbent's cost and creative efficiency. The zero growth rate signals a mature, plateaued market rather than a rising trend — demand is stable but not expanding. High weekly orders prove consistent consumer pull, but competition is clearly intense: the incumbent runs 84 ads and enjoys 28.6M views, meaning successful entry requires differentiated ad angles or better offers. The 1.8% like ratio is modest for beauty content, suggesting the product converts via search and paid traffic more than pure virality. For a dropshipper, this could be a viable private-label or niche variant play — e.g., targeting a specific skin concern or bundling — rather than direct duplication. Test with smaller budgets and mirror successful creatives, focusing on benefits like pore reduction and oil control.

Risks & watch-outs

• Saturation and category dominance: The incumbent store holds 932K orders, making it hard to displace with a generic identical product.
• Zero growth signals possible demand ceiling or market maturity.
• Price point is relatively high for a single-piece skincare item; margins depend on supplier cost and perceived value — beware unless you can add bundle value.
• Beauty/cosmetic category carries higher return and complaint risks, especially for "all skin types" claims. Misleading efficacy claims could trigger platform review issues.
• Shipping from Vietnamese warehouses may be fast locally, but international cross-border logistics could erode margin or increase delivery times.
• No free shipping flag may mean the listing price is absorbent, but your offer must still appear competitive against SHEEureka's established store trust and ad volume.