[NEW SHADE] MAYBELLINE Superstay Matte Ink Liquid Long Lasting Waterproof Matte Lipstick Lipcream Make Up Transferproof Tahan 16 Jam

Overview

Maybelline Superstay Matte Ink is a best-selling, transfer-proof liquid matte lipstick marketed for 16-hour wear, now offered in a new shade from the established Maybelline Indonesia store. It is interesting because despite showing a weekly growth decline, it commands massive order volume and GMV, indicating sustained category dominance on TikTok Shop.

Data snapshot

Weekly orders stand at 28,501, contributing to a weekly GMV of $2,147,483,647. Total orders reach 2,407,901 with total GMV of $218,045,067,154. The product’s week-over-week growth rate is -20%. Price ranges from $90,554.00 to $97,228.00. The store, Maybelline Indonesia, has accumulated 4,674,360 orders. Product rating is 4.8, and the item has been published since June 10, 2022. Commission rate is 0.1%. No ads, views, likes, or free shipping data are available.

Dropshipping analysis

This is a brand-authority product with near-zero commission and an immense existing sales base — worth testing only if you can secure a competitive supply chain and undercut the displayed price point. Competition is extremely high because Maybelline is a global brand with direct official store presence; a generic dropshipper cannot compete on trust or pricing. Ad potential is limited by brand exclusivity and price anchoring: paid ads are essentially untapped here (0 ads), but this implies the product relies on organic brand search. For a dropshipper, do not treat this as a breakout product; treat it as a validation anchor for building a beauty niche store, then pivot to unbranded alternatives with better margins.

Risks & watch-outs

The -20% growth rate signals market saturation or seasonal dip, especially in beauty categories where shade drops and holiday cycles drive volatility. The extremely high absolute price (above $90,000) appears anomalous and may reflect a currency display issue or bundle configuration — verify the actual landed cost in your target market before committing. Shipping heavy lipstick units is low-risk physically, but carrier costs and handling times can erode the already thin margin if you source cross-border. Category risk includes TikTok Shop beauty compliance, ingredient restrictions, and counterfeit competition. Finally, since the official Maybelline store dominates, your product listing may be suppressed under their brand authority, making it difficult to win the buy box. Treat this as a competitive benchmark, not a product to directly replicate.