Introduction: A Modern Interpretation of Chinese Mythology
"Black Myth: Wukong" has quickly become a hot topic among global gaming enthusiasts with its unique Chinese mythological elements and exquisite action design. Since its official launch on August 20th, the game has set a record on the Steam platform with 2.3 million concurrent players and has sold over 4.5 million copies across all platforms, with total sales reaching 1.5 billion yuan. This is not only a huge success in the gaming world but also an unprecedented opportunity for cross-border e-commerce sellers.
The Golden Moment for Cross-Border E-Commerce
Every time a cultural phenomenon emerges, it can drive a wave of sales for related products. The popularity of "Black Myth: Wukong" is an excellent opportunity for cross-border e-commerce sellers to demonstrate their execution power and information advantage. Many sellers with keen business acumen have already started to leverage this trend to achieve a leap in performance.
Market Performance of Peripheral Products
1. Official Co-branded Controllers: Exclusive Launch on AliExpress
The official co-branded controllers, exclusively launched on AliExpress, sold out in just 10 seconds. The enthusiasm of consumers for "Black Myth: Wukong" is evident, as they have been leaving messages for customer service, hoping for a quick restocking.
2. Phone Cases: The Traffic and Sales Miracle of an Independent Site
An independent site specializing in phone cases quickly launched products inspired by the characters of the game and promoted them vigorously. With the heat of the game, the site's traffic and daily sales have increased significantly in a short period of time, reaching an astonishing $30,000.
3. The Golden Cudgel: A Must-Have Collectible for Players
A seller from Shenzhen on Amazon has listed the Golden Cudgel, a classic weapon of Wukong and one of the must-have collectibles for "Black Myth: Wukong" players. The product is priced at $28.99, rated 4.7, and has 7 reviews. "The quality is very good, the weight is appropriate, and it feels durable. The design is very delicate, and it will look great on my shelf," said one consumer in a review.
4. Black Wukong Four-Piece Set: High-Profit Set Sales
The Black Wukong Four-Piece Set, including the headband, wind chime necklace, thunder ring, and golden crow badge, is priced at $88.88. The same set is sold for about 140 yuan on the Chinese 1688 e-commerce platform, offering a considerable profit margin.
Be Alert to the Risk of Infringement
Although "Black Myth: Wukong" is a global hit and brings huge traffic opportunities, sellers must remain calm and vigilant about potential infringement actions. Selling peripheral products without official authorization is actually touching the legal bottom line and may be frozen or even closed at any time.
Protection of Intellectual Property Rights
The success of "Black Myth: Wukong" has attracted cross-border e-commerce to rush to launch and sell related peripheral products, but this pursuit of short-term benefits may involve the risk of infringement. Youke Interactive Technology Co., Ltd. has registered several trademarks in China and the United States (some trademarks are still under review), including "Black Myth Wukong", "BLACK MYTH", and "BLACK MYTH WUKONG", covering a variety of product categories from electronic products to toys. This indicates that any unauthorized use of these registered trademarks or original intellectual property elements in the game may trigger legal issues of copyright infringement.
Conclusion: Seizing Opportunities and Facing Challenges
"Black Myth: Wukong" brings new opportunities and challenges to cross-border foreign trade operators with independent sites. Only those who are good at seizing opportunities, brave in facing challenges, and constantly improving their competitiveness can achieve better development in this gaming craze.
