Why Hashtags Still Matter in 2025 (Especially for TikTok Shop Sellers)
If you think hashtags are just for boosting likes or jumping on trends, think again—especially if you run a TikTok Shop.
On TikTok, hashtags help the algorithm understand your video’s topic and deliver it to the right audience. And for sellers, this means potential customers—not just random viewers.
The right hashtag strategy connects your product with buyers who are already looking. Add general tags like #tiktokmademebuyit or #musthaves, plus niche tags like #acnetreatment or #kitchenfinds, and you’re giving your product a front-row seat in TikTok’s discovery system.
One seller used #glowingskin and #acnetreatment to promote an affordable toner. The video hit 500K+ views and caused a spike in orders. Their TikTok Shop sold out in days—no ads, just smart tagging.
In 2025, hashtags aren’t optional. They're still one of the most efficient ways to boost visibility and drive sales.
How to Find Trending TikTok Hashtags That Work
Not all trending hashtags are worth your time. #FYP might get you views, but it won’t help sell your air fryer or skincare set. The key is finding relevant trending hashtags—ones that match your product and attract the right audience.
Here’s how smart TikTok Shop sellers find them:
1. Use TikTok’s built-in search
Type a keyword related to your product (like “pet grooming” or “earbuds”) into the TikTok search bar. TikTok will auto-suggest hashtags based on what’s hot. The number next to each tag shows how often it’s been used—instant trend insight.
Pro tip: Check the search results to see what types of videos rank under that hashtag. Are they product-focused? Are they getting comments like “where can I buy this”? That’s your signal.
2. Study viral creators in your niche
Check what hashtags top-performing creators or sellers in your space are using. If they’re consistently pulling in views and sales, chances are those hashtags are doing some of the heavy lifting.
3. Don’t ignore seasonal & event tags
Timing matters. During Valentine’s season, #giftideasforhim or #valentineshopping can give your product an organic push. Look for tags tied to holidays, trends, or challenges—and ride the wave early.
Best TikTok Hashtags for Views and Sales in 2025
There’s no magic list that works for everyone, but here are trending TikTok hashtags in 2025 that are actually driving views and conversions across popular product categories:
General viral hashtags (great for reach)
- #tiktokmademebuyit
- #viralproduct
- #musthaves
- #unboxing
- #tiktokfinds
E-commerce + TikTok Shop-specific
- #tiktokshop
- #tiktokshopfinds
- #shopwithme
- #affordablefinds
- #budgetbuy
Niche-specific (customize to your product)
- #acnetreatment / #skincareroutine (beauty)
- #homeorganization / #kitchenhacks (home goods)
- #petgadgets / #cutepetsupplies (pet niche)
- #fitnessgear / #gymtok (fitness)
- #giftideas / #personalizedgifts (seasonal items)
Tip: Don’t just copy-paste. Mix 1–2 broad hashtags with 2–3 niche ones. That’s what brings both reach and relevance.
How to Use TikTok Hashtags the Right Way
Hashtags aren’t magic, but when used correctly, they can seriously boost the visibility of your TikTok Shop videos and help you get discovered by the right buyers.
Here’s how to use hashtags like a pro—not just for views, but for actual sales.
- Use the “3-3-3 Rule” to balance reach and relevance: 3 trending, 3 niche-specific, and 3 buyer-intent hashtags to help your TikTok Shop content get discovered by real shoppers.
- Try the Smart Hashtag Combo That Actually Works: 1 high-volume tag + 2 trending tags + 2 niche-specific tags. The best hashtags for TikTok to go viral aren’t about quantity—they’re about intent and precision.
- Put hashtags in the caption, not the comments. TikTok’s algorithm reads captions for relevance signals—comments don’t count.
- Use 4–6 hashtags per post. Too many can confuse the algorithm and dilute your reach.
- Mix trending + niche + shopping-intent tags. This combo balances visibility and buyer targeting.
- Keep hashtags relevant to your content. TikTok penalizes mismatched hashtags that feel clickbaity or misleading.
- Refresh your hashtag set regularly. What’s trending today might fall flat next week. Keep testing.
Real case: A seller tested two similar videos for the same product. One used general tags like #viralproduct, the other used specific ones like #backcrackrelief. The second one got 3x the click-through rate and higher watch time.
Common Hashtag Mistakes That Hurt Your Reach
Using hashtags wrong won’t just limit your views—it can hurt your TikTok Shop's performance. Here are the most common mistakes sellers make, plus how to fix them.
Mistake 1: Using the Same Hashtags Every Time
TikTok’s algorithm quickly spots repetition. Copy-pasting the same tags across videos looks lazy and spammy.
Fix: Switch it up. Tailor hashtags to each video. Want to know what’s working in your niche? Use tools like FindNiche to see what top TikTok Shop sellers are tagging right now.
Mistake 2: Only Using Broad Tags (#fyp, #viral, #tiktok)
They're overused, and won’t help you reach shoppers.
Fix: Combine:
- Broad tags (#tiktokmademebuyit)
- Niche tags (#skincaretok, #homefinds)
- Shop-focused tags (#tiktokshopfinds, #affordablemusthaves)
Mistake 3: Hashtag Stuffing
More is not better. 10+ hashtags confuse the algorithm and clutter your message.
Fix: Stick to 4–6 highly relevant, targeted hashtags.
Mistake 4: Misleading Hashtags
Using popular but unrelated hashtags for reach (#skincare on a phone case) leads to poor engagement—and can trigger penalties.
Fix: Stay specific. Attract the right audience, not just any audience.
Mistake 5: No Tracking or Testing
Guessing doesn’t scale. Copying others without data won’t help your shop grow.
Fix: Track results. Use TikTok analytics or FindNiche to discover which hashtags are driving actual sales—not just views.
Real Examples: How TikTok Hashtags Drove Actual Sales
Hashtags aren't just for getting views—they can directly lead to conversions when used strategically. Here are two real TikTok Shop case studies that show how the right hashtags helped products go viral and boosted revenue.
Case 1: A Home Organizer That Sold Out in 3 Days
A small home goods brand posted a 15-second demo of a rotating spice rack. At first, views were low—until they updated their caption to include a mix of high-performing and niche hashtags:
Original caption: No hashtags
Updated caption: #tiktokmademebuyit #kitchentok #homeorganization #tiktokshopfinds #spicerack
Within 48 hours, the video hit 600K views. Comments were filled with people asking “Where can I get this?” Sales through their TikTok Shop page spiked by 320% in three days.
Case 2: Indie Beauty Brand Leveraging “Micro-Trends”
A clean beauty brand selling lip oils noticed that #glowyskin and #dewyskin were gaining traction. Instead of generic tags like #makeup, they leaned into these micro-trends:
Their strategy:
- Combined trending TikTok hashtags like #dewyskin, #cleanbeauty, #tiktokshophaul
- Posted short, unfiltered tutorials showing results
- Included clear CTAs like “Link in bio — now live on TikTok Shop!”
Result? They didn’t just go viral—the brand 5×’d their TikTok Shop followers in two weeks, with daily orders jumping from 20 to over 100.
These cases show it’s not about chasing the biggest hashtag. It’s about understanding your niche, keeping up with trend cycles, and being strategic with each post.
Pro Tip: Use FindNiche to track top-performing TikTok Shop products—and see exactly which hashtags are helping sellers go viral and convert.
Recap & Final Tips: Make Hashtags Work for Your TikTok Shop
Hashtags aren’t just for views—they’re tools to get your TikTok Shop in front of real buyers.
Here’s what to remember:
- Start with strategy. Use tools to find the best hashtags for TikTok—ones that match your niche and buyer intent.
- Follow proven formulas. The “3-3-3 Rule” or the viral combo (1 high-volume + 2 trending + 2 niche) helps you reach the right audience.
- Test, track, repeat. Hashtag trends shift fast. Tools like FindNiche help you stay ahead.
- Avoid rookie mistakes. Don’t stuff tags, don’t use irrelevant ones, and always keep hashtags in the caption.
- Think like a shopper. Use hashtags that speak to what people are actually searching for—because the best hashtags for TikTok to go viral are the ones that convert.
Ready to take your TikTok Shop to the next level? Start using smart hashtags today—and don’t forget to check out FindNiche to discover winning products and track the best-performing hashtags in your niche. Let’s get your shop trending and selling!
