How To Drive Traffic To Your Shopify Store ？
can you make money dropshipping? If you have a Shopify store, the first thing you worry about is how to drive traffic to your Shopify store. Because no traffic equals no sales.
After years of dropshipping business, I found some incredible yet incredibly easy ways to drive traffic to your Shopify store. And most of the methods don't cost much money, even free.
To be honest, I really hope that I can understand these earlier, but fortunately, you still have a chance.
So, how to drive traffic to your Shopify store?
1. Some basic Shopify SEO optimization measures
As we know, do a good job of SEO optimization of the shop, so that it can be displayed on the homepage of the browser, Google, Bing, and other search results, and get traffic. First, you need to find competitive products and core keywords that are relevant to you, and use tools to find middle and long-tail keywords. Among these keywords, you need to do some filtering and choose some keywords with relatively high traffic but relatively low difficulty to optimize as the core keywords of your shop homepage.
After doing the core keyword screening and optimization sequence, you can improve your store exposure through keyword optimization. How does it work? Here are two practical methods for SEO optimization for Shopify stores.
1) Content marketing
If you don't have the energy to run a blog for the long term to attract users with content, then there is a very simple way to help you drive traffic to your Shopify store. I searched the top Shopify stores from the "Shopify analytics" page of FindNiche (findniche.com) and researched their homepages.
They have almost one feature in common: at the bottom of the store's homepage and main page, both there are simple paragraph descriptions, these descriptions usually contain some core keywords.
For example, this is a shop that sells wood phone cases named carved. This method is used on the main page of its store.
It's not hard to find that the simple paragraphs at the bottom of these pages contain their core keywords. Many e-commerce sites are using this strategy to increase organic search traffic to their stores.
So, how do we use tools to identify the core keywords and their long-tail keywords, and group these keywords into paragraphs? The use of the keyword tool will be described in detail later.
2) TDK settings
In the e-commerce website, in addition to the product title, product description, and the alt tag on the picture is the best place to use keywords, there are some very basic SEO optimization methods, which is to set the TDK on the main page.
Similarly, we found some high-ranking Shopify stores through FindNiche website to see how their TDK was set.
First, open the store's homepage or other core pages, right-click "View", and then click the "head" down arrow in the code. Usually, you will see details of "title" and "description" here. With FindNiche's category search function, you can quickly find the TDK of your competition.
Let's take "carved" as an example
T：Carved | Unique, handmade wooden goods you'll be proud to carry
D：We design and make unique, handmade wooden goods that you'll be proud to carry. Shop for Wood & Resin Phone Cases, Bracelets, Wallets, Wireless Chargers & more. Apple iPhone, Samsung Galaxy & Google Pixel. Made with love in Northern Indiana.
The setting of Title generally needs to be concise, and its core keyword is the brand word carved. The description usually describes questions about "what" and "how", and it also contains core keywords. Through comparative analysis, it is not difficult to see that the core keyword of carved is: handmade wooden goods。in addition“Wood & Resin Phone Cases, Bracelets, Wallets, Wireless Chargers & more. Apple iPhone, Samsung Galaxy & Google Pixel.” are also its keywords.
Filter the results based on your own keywords, while referring to the content and sentence settings of the competing product TDK. Optimize your TDK and increase your organic search volume.
3) Use of SEO tools
I mentioned a few SEO tools in the above, but here is a brief introduction.
Ahrefs is a very convenient SEO tool. It can not only query various data on the website but also have the keyword analysis function. After identifying the core keywords, you can derive related long-tail words through Ahrefs, and you can see the traffic and difficulty of these keywords.
FindNiche is one of the best dropshipping tools for people to easily find out winning products, niches, and Shopify stores. The database of FindNiche contains more than two million Aliexpress products with a massive 11000 niches and more than 700,000 Shopify stores. It is designed especially for a dropshipping business.
On the Shopify Store page, you can search for detailed information about competing stores, including its Shopify store name, website links, recent advertisements, and the popularity of FB.
SimilarWeb can help you do competitive analysis. It can not only compare various data indicators of you and competing products websites but also analyze the traffic sources of competing products. It points the way for your future promotion.
2. Social Media Promotions You May Ignore
The most important way of social media promotion is FB advertising, which is too common and will not be mentioned in this article. It mainly introduces these good methods that are easy to be ignored by us.
1) Video promotion on YouTube
There are two ways to choose, one is to make your own promotional video. Another way is to work with YouTube influencers and ask them to make a video for your product, or just add your product to one of their shows. As long as your products are consistent with their style, your chances of cooperation will be high, after all, influencers also need content and products.
2) Ins Micro-Influencers Cooperation
What is micro-influencer? Generally, we refer to Instagram celebrities with the number of followers in the range of 10000-50000 as micro-Influencers. There is still a gap between them and real influencers, but they have very high opportunities for cooperation with you. For example, through some giveaways, promotions, etc. to give micro-Influencers' Instagram followers some prizes, but also for your Shopify store to promote. This is good for both sides.
So, how to identify effective and long-term cooperation micro-Influencers is the problem you are facing now. Two useful tools are recommended: BrandFollowers (brandfollowers.io/) and hypoauditor (hypeauditor.com/). I prefer to use BrandFollowers. It can help us identify fake followers of this Instagram account, which will save us more time and money and find more suitable micro-Influencers for us.
3) Attract traffic through influential blogs
There are two ways we can try. The first method is to collect influential popular bloggers in your field, and according to their daily blogging style, you can write a blog and submit to it. Although not every submission will be successful, once one article is published, it will bring you a large number of users.
Second, you can leave a message or comment under these popular blog posts, recommend your shop, or invite bloggers to add your latest products or interesting content to their blog content.
This process may take some time, but it is worth it.
4) Link the Ins account to the Shopify store
Instagram provides "purchasable posts". Users can click on the product picture to view product details. If users need to purchase the product, they can directly click on the link to your Shopify store to buy.
This is really too convenient!
3. Refined store operations
From the field of store operation, how to drive traffic to your Shopify store? There are too many methods, and there are only two I think are important.
1) Launch store activities to increase user stickiness and rely on users to promote
Here is a case study for reference. This is also a classic case I found when I researched Shopify stores in FindNiche.
Charmed Aroma is a shop that sells scented candles. What sets it apart is that each of its products includes jewelry. After the candle burns out, you will get a ring or a delicate necklace, and this jewelry can be identified. A while ago, this store launched an event with a total bonus of up to $ 200000.
Through the activity, users actively send videos on YouTube, and most of these videos get high traffic. The publicity effect is self-evident. At the same time, users will increase their repurchase rate in order to get more opportunities to win awards.
2) EDM marketing
Do I need to repeat the importance of EDM marketing?
No, everyone who does e-commerce knows. We analyze it from two aspects.
How to drive traffic to your Shopify store by EDM marketing.
If you are not good at acquiring new users through EDM, the only thing you can do is wake up old users. Promote some promotions on your store's homepage to attract your users to subscribe to email. Of course, the greater the strength of this offer, the greater the willingness of users to fill in the mailbox. All that's left is to regularly send your users something they're interested in, let them remember you, and return to your Shopify store.
The above is some experience sharing about how to drive traffic to your Shopify store.