How to Sell on TikTok Shop in 2025: Step-by-Step Guide for Beginners

How to Sell on TikTok Shop in 2025: Step-by-Step Guide for Beginners

By: Jack Wong 2025-05-30 18:58:36

TikTok Shop has transformed how creators and small businesses monetize. In 2025, selling on TikTok is easier than ever — if you follow the right steps. Whether you're a beginner or an experienced dropshipper, this guide walks you through the full process of setting up and succeeding with TikTok Shop.


Why Sell on TikTok Shop?

  • 🚀 Massive traffic: TikTok is one of the fastest-growing commerce platforms.
  • 🛍️ Seamless experience: In-app shopping makes conversion frictionless.
  • 📈 Algorithm-driven exposure: Even new sellers can go viral.

Step 1: Meet the Requirements

Before applying, make sure you meet the basic eligibility:

  • Personal accounts: Often need 1K–5K followers (region-dependent).
  • Business accounts: Usually need a business license or tax ID.
  • Documents: Valid government-issued ID, email, phone number.

👉 Tip: Don’t meet the follower requirement yet? See our guide on Where to Buy TikTok Followers


Step 2: Register Your TikTok Shop

Visit TikTok Shop Seller Center and choose your region.

  1. Select "Sign Up" using your TikTok or email.
  2. Upload required documents.
  3. Fill in basic store info (name, address, etc).
  4. Connect your TikTok account.

⚡ Approval usually takes 1–3 business days.


Step 3: Add Products to Your Store

You can sell:

  • Physical goods
  • Print-on-demand items
  • Dropshipping products

Upload product info:

  • Titles & descriptions (SEO optimized)
  • High-quality images/videos
  • Price, stock, and shipping details

🛠️ Use FindNiche to discover high-demand TikTok products and competitor listings.


Step 4: Promote Your Products

To drive sales, post content with product tags:

  • In-feed videos: Create short videos highlighting product use.
  • Livestreaming: Engage audiences in real time with discounts.
  • Affiliate creators: Let influencers promote your products for a cut.

🎯 Best practice: Combine organic content with Spark Ads to boost visibility.


Step 5: Manage Orders & Customer Service

Inside your TikTok Shop dashboard:

  • Track orders and shipping
  • Process returns/refunds
  • Respond to customer inquiries promptly

Positive reviews = more exposure = more sales.


Bonus Tips for Success

  • Use FindNiche to find viral products + spy on top sellers.
  • Post 2–3 high-quality videos per week with product tags.
  • Offer fast shipping and bundle deals to increase AOV.
  • Join the TikTok Affiliate Program to amplify reach.

Start Selling Today

Selling on TikTok Shop in 2025 is a low-barrier, high-reward opportunity for anyone — creator, brand, or solo entrepreneur.

✅ Set up your shop, optimize your content, and use smart tools like FindNiche to scale your sales.


Related Reads:

Jack Wong

FindNiche Operations Manager
Head of Operations at FindNiche and an expert in cross-border e-commerce products and operations.
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